Tuesday, 9 June 2020

Psychological Tricks Used in Marketing

These are some of the psychological tricks used in marketing:

  1. Use of subliminal messaging. Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be audible enough that the conscious mind might register it but be audible enough for the subconscious mind. The same applies to a subliminal image. For more read here :e https://smallbusiness.chron.com/subliminal-perceptions-marketing-71802.html
  2. Making clients look small, insufficient, deficient. Creating lack.
  3. Creating wanting,desire to have.
  4. Making feel special.
  5. Making promises which may not necessarily be true.
  6. Creating fear.
  7. Generating urge to buy and have.
  8. Adding sounds that tap / stimulate brain centre.
  9. Adding end sentences, end visual which delivers an impacting message.

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